The Manifesto

Reality is the most expensive place to run an experiment.

Yet, every decision of consequence is currently beta-tested on the real world. Governments draft policies and wait for the backlash. Global brands commit millions to launches and wait for the sales. Companies attempt to measure human intent through flawed surveys, but only discover the actual behavioral cascades after the damage is done.

We are building the world's first Population Action Model (PAM), a new frontier of AI. Where language models predict the next word, our engine predicts the next action. We populate a living digital twin of millions of agents who don't just hold opinions. They act, react, and influence one another, letting population scale outcomes emerge from the bottom up.

We do not measure what people say. We simulate what they do. Give an agent a budget and a paywall, and it either buys or it doesn't. No survey bias, no wishful thinking. Today, enterprises, NGOs, and agencies use our engine to test interventions, pricing, and launches in a virtual society, surfacing the loopholes, the virality, and the backlash in private, before they ever touch the "real world".

Google indexed information. Facebook indexed connections. We are indexing human behavior. The engine is built by a highly technical team of AI researchers and enterprise systems architects (Imperial College, ex-JPMorgan).

We are backed by EWOR, Sequoia Scout Fund, a16z Scout, FR8, NVIDIA, King's Trust, and angels including the CPO of Wolt/Deliveroo, Director at T-Mobile, Paul Müller (1.2B+ exit), Danijel (GP at World Fund) and a few others.

The era of experimenting on reality is over!